Entrepreneurship Interview 'Toss' Issue 19 Miaoying Non-woven Bags

Interview of Middle Road Entrepreneurship Season 2 'Toss' Issue 19 @妙盈无纺布袋 Interview guest profile: I am Miaoying non-woven bags. I joined the non-woven fabric industry in Guangdong for 5 years in 2008, and now I am engaged in Zhengzhou Single entrepreneurial beauty with customized non-woven bag design service. Q: Why did you choose to start a business? Answer: This can also be said to be linked to the word dream. Maybe I have always wanted to have a brand and a thing of my own since I was in school. But at that time, I was ignorant and didn’t have specific goals. I didn’t know what I wanted to do. I didn’t have a clear idea about clothing, cosmetics, fast-moving consumer goods or what brand. So for me at that time It's just a dream, a wish rooted in the heart. Question: Why did you choose non-woven fabrics as your business direction? Answer: It can also be said that the industry chose me. In 2008, Guangzhou where I graduated from campus recruitment was engaged in the sales of network platform software. At that time, one of the company's customers was engaged in this industry, and he was inadvertently contacted and learned about nonwovens. Personally, I think this industry is very promising, so I resigned and changed jobs. I have invested in catering and opened hot pot restaurants with friends in the past. I have this idea because I follow the trend and feel that catering is profitable, and the other is the physical store industry that is least affected by e-commerce. Facts have proved that it is best not to do things that I don’t understand, don’t know, and don’t understand (this is a piece of advice to myself) as I thought when I first started working in this business-non-woven products are very promising. And the only thing I know best, know best, and know the most is this, so I will do this. Q: What is the difference in your product or service? Answer: I have always insisted on the idea that only by focusing on products can marketing produce miracles. Therefore, product quality is a piece of hardware that I have always insisted on and checked! The materials of the non-woven fabric industry are uneven, and there are too many materials/raw materials/ingredients. How to match and what standards are first to know, and the other is whether to insist on word of mouth, this is the grasp of the product Degree influence is very important. The other is service. Not only the pre-sales but also the after-sales service are highly recognized by our customers. We will deal with any problems as soon as possible. Another is the design style: exclusive customization, we are serious! Q: What problems did you encounter during the entrepreneurial process? Answer: Problems encountered during the entrepreneurial process: This should be a state of preparation for encountering problems and preparing to encounter problems all the time, haha. For example, some customers don't have any ideas in the process of designing a plan. If you give a plan, he will feel that it is not good, and then he can't tell what is not good. It is just one sentence: just change it, not the same as this one. It turned out that after more than a dozen plans came out, he became clear about his thoughts, and after he made a picture according to his ideas, he felt that it was not as good as the plan designed for him at the beginning, and he should use the first plan. There is something that every entrepreneur or every company will experience, looking for customers, I have been to the exhibition, one booth to one booth to promote and introduce my bag, I have found the target customer online and called to make an appointment. , Being rejected is something I'm used to. I think these are things that everyone will experience, and there is nothing special at all. Q: What is your main sales method or channel now? Answer: There are Chengxintong and WeChat on the Alibaba China website, and now there is Weibo. Offline is mainly introduced by old customers, and will go to exhibitions. Q: What is the input-output ratio of each channel? Answer: The introduction of the old customers offline is equivalent to no investment. This is the most trouble-free and the fastest source of sales. For the exhibition, it is only the travel expenses. The other is to invest time and energy in development and maintenance. At the very beginning, online Alibaba did a bidding ranking of online sales treasures. That is, when you spend money, clicks will stop and you will sink. You know, haha! (In fact, many of Ali's online customers now think that online operations are troublesome and switch to offline). Now, considering the third or fourth quarter of Baidu bidding, a pre-plan, the specific situation will depend on the time. Because Weibo and Taobao are connected, the Alixintong link will not be able to go up. Weibo will also be a key point in the future, so Taobao stores will be opened; you may not brush orders or spend energy to do it, but it will be a deal platform.