Wallpaper industry develops rapidly non-woven wallpaper has great potential
Wallpaper has been introduced to China for a long time as an imported product. It has always been a PVC wallpaper in the Chinese market. Now, more and more consumers are paying attention to non-woven wallpaper.
It can be seen in the market that almost all wallpaper sellers have non-woven wallpaper products for sale, but few shops specializing in non-woven wallpaper are seen.
'There are more and more customers who choose non-woven wallpaper now, but from the total sales volume, PVC wallpaper has an absolute advantage.
'Manager Li of Sunshine unlimited Economic and Trade Co. , Ltd. said that the sales share of non-woven wallpaper accounts for about two or three of the total sales of wallpaper.
Although the price of non-woven wallpaper is high, if you specialize in non-woven wallpaper, it will definitely affect sales revenue. 'customers who buy non-woven wallpaper use less full stickers, most of them cooperate with the whole shop and some stickers as background walls.
'In the eyes of merchants, non-woven wallpaper has its own advantages compared with PVC wallpaper. Non-woven wallpaper has good visual effect, good hand feeling, environmental protection and ventilation. PVC wallpaper is plastic and easy to take care, low price and high cost performance.
VC wallpaper is indeed slightly better in price. PVC wallpaper on the market can be bought around 50 yuan. The price of non-woven wallpaper varies greatly. Domestic ordinary non-woven wallpaper can be bought for more than 100 yuan, imports cost 200 or 300 yuan, or even thousands.
'Non-woven wallpaper is imported, natural handmade, hand-painted silk, and also divided into non-woven fabrics and non-woven fabrics. The price is of course different, just like the same brand of clothes also has medium and low grades.
'Sunshine unlimited wallpaper Liu said that the overall price is still much more expensive than PVC wallpaper.
Many wallpaper merchants on Taobao are also selling non-woven wallpaper. The average price is slightly lower than that of building materials city, especially some spike activities. Many pastoral and simple European-style pure non-woven wallpaper are only priced at about 150.
The share of non-woven wallpaper in the Chinese market has not been high. In addition to economic reasons, consumers do not know enough about non-woven wallpaper at present.
'Regardless of the price factor, non-woven wallpaper is definitely better than PVC wallpaper. Non-woven wallpaper is the healthiest wallpaper, woven with extracted natural plant fiber, and its formaldehyde content is very low, it does not contain any polyvinyl chloride, polyethylene and chlorine. It is a natural and environment-friendly product. Its air permeability and warmth retention are the best and can be reused.
'At this stage, many consumers have obviously insufficient understanding and attention to non-woven wallpaper, a kind of' pollution-free healthy wallpaper.
Although non-woven wallpaper is considered to be of good quality, Liu is not particularly optimistic about its market prospects.
He said that in fact, the wallpaper entering China started with non-woven fabrics, because the cost of raw materials and production processes for this kind of wallpaper is higher, and the dosage is gradually reduced, that's why it slowly evolved into a common paper wallpaper.
'The number of consumers buying non-woven wallpaper has increased in the past two years, but the price difference lies there. A roll in 50 yuan compares 300 yuan ~ A roll of 600 yuan will ultimately depend on the level of mass consumption. It is not easy to say how much the increase in medium and high-grade consumption can be. After all, the consumption of non-woven high-grade wallpaper is generally small, but the consumption will not be very large.
Moreover, as far as I know, the profit of this wallpaper is not high. 'Jiang Wei said.
On the contrary, a wallpaper manufacturer in Shanghai is very optimistic about the development prospects of non-woven fabrics. It is cooperating with businesses in Germany and France to expand the production, sales and promotion of non-woven wallpaper.
The Company believes that the future social and economic form must be developing towards a win-win situation between economy and environmental protection. Low carbon and environmental protection are the mainstream, and the manufacturing process of non-woven wallpaper fully conforms to this direction.
The future consumers are the post-80s and post-90s. Their consumption concept is different from the previous consumers. They pay more attention to quality and health. China's economic growth rate can also provide support. The medium and high-end wallpaper has more market potential.
The company is not only speeding up the production of non-woven wallpaper, continuously improving technology and reducing costs, but also strictly controlling standards in product pattern plate making and color making.
In the company's schedule, on the one hand, we should increase the promotion of non-woven wallpaper so that consumers can better understand its characteristics and advantages, and at the same time, we should also carry out discount promotion activities, open market sales with appropriate low profit strategies.
Looking at the development and prosperity of business circles around the country in recent years, the mid-to-high-grade route has gradually become a climate, and the decoration grade has naturally followed suit. In addition, commercial real estate has been extremely hot in the past two years. Soon, major cities in the country, in particular, the second and third tier cities will have a large number of new business districts rising, driving consumption power, and non-woven wallpaper has a lot to do. (China Wall Paper Network)
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