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Jinsheng non-woven fabric 'outside to inside' opens up the market

by:Sunshine     2019-11-24
Global Textile network July 20, recently, the reporter came to Anhui Jinsheng non-woven fabric Co. , Ltd. , although the domestic and foreign non-woven fabric market is still sluggish, but here is a busy scene: a large construction site, A locomotive shuttles back and forth, and a factory building is rising. 'The company's first-phase project investment 1. 0. 1 billion yuan, completed and put into production by the end of this year, can produce non-woven fabrics annually. 50 thousand tons, annual sales revenue of more than 35 million yuan, profits and taxes of 40 million yuan. ' Wu Junsong, head of the company, excitedly told reporters,'Outside to inside' Open up the market and make the company's development prospects full of hope. The company is planned to invest 2. 0. 3 billion settled in Baishan town industrial concentration area, the project was listed as Anhui province'861'One of the plans. Li biaohui told reporters: his non-woven fabric company in Guangdong was originally mainly exporting, with foreign markets accounting for more than 70%, the products are sold to more than 30 countries and regions such as Europe, Asia, the United States, Australia and Africa. However, due to the impact of the financial crisis, the foreign market is sluggish, which directly affects income. If there are few foreign orders, they will be found at home. In others still in'Holding the Head Cat Winter' At that time, Li biaohui took the initiative to adjust his focus and shift his 60% sales plan to China. In line with this, the company's new factory started construction in Baishan town in last June, taking the lead. 'Outside to inside'The first step. The company has already had preliminary cooperation intentions with more than 50 manufacturers such as Jiangsu, Zhejiang and Shanghai, and strives to expand the domestic market. By building a complete domestic sales network, reducing intermediate links, reducing selling prices, seizing the domestic market and occupying a place. The optimization upgrade project is the biggest strategic adjustment in the company's history. After the completion of the new factory area, the company invested 60 million yuan to introduce six of the world's most advanced German Laifen non-woven fabric production lines by increasing investment in construction and improving the market mechanism, and adjusted the product line according to the characteristics of the domestic market, production suitable for domestic products, expand product coverage, can provide domestic customers with 10- 300gs/m2 high-quality PP spunbonded non-woven fabrics with various specifications and colors are widely used in many fields, and can also provide customers with urgently needed functional non-woven fabrics such as antibacterial, antistatic, anti-aging, flame retardant and hydrophilic, make the non-woven fabric industry bigger and stronger. Li biaohui realized that if an enterprise wants to gain a firm foothold in the domestic and foreign markets, it is important to upgrade its product grade and seize the international mainstream market through research and development of high-end products. To this end, the company will invest more than 60 million yuan to build'Product Development Center','Market Development Center','After-sales service center' A number of professional functional departments have trained and created a group of high-quality professional teams that have mastered the advanced technology and innovation of the world's non-woven fabric industry. Professionals are responsible for a series of processes from design to finished products, it has laid a solid foundation for the rise of the new company. ' The crisis is also a school that has changed our understanding of the industrial chain'. Li biaohui said with emotion that in the past, raw materials were purchased outside, and the market fluctuated greatly. Last year, the state implemented a plastic restriction policy, and non-woven bags rose quietly. Li biaohui seized this opportunity and signed orders with five large supermarkets and more than 20 chain stores around the Lijiang River to open the Anhui market. The company will introduce the most advanced ultrasonic automatic environmental protection handbag production line in China, and the products can meet the needs of different consumers. This alone can generate more than 30 million yuan a year. And the company implements'Outside to inside' After that, we have signed annual supply contracts for raw material polypropylene with Jinling, Anqing petrochemical and other companies, which can reduce the production cost by 1% and save more than 500 yuan per ton of non-woven fabrics, it has improved the company's ability to change the market and control costs and won more extensive development space. Li biaohui firmly believes that the non-woven fabric market is about to pick up, and he took a step forward and seized the opportunity. He is determined to build an industrial chain with non-woven fabrics as the leader in Lujiang, actively expand the non-woven fabric processing industry, and attract cooperation in 15 industries such as domestic clothing, home textiles, construction and medicine, drive a group of local cooperative manufacturers to prosper together.
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