Let go of the second child, where are the opportunities for non-woven baby diapers?

Our country is the most populous country in the world. Even if our country has well controlled the birth rate in recent years, the birth rate has been maintained at a low level. However, due to the relatively large population base of our country, the number of newborns is still very large. In 2016, the number of births in my country was 18 million. Affected by the “two-child” policy, the number of births in 2017 is estimated to reach 20 million, that is, the target population of non-woven baby diapers exceeds 35 million. This is a very large market. . Compared with developed countries in Europe and the United States, the market penetration rate of non-woven baby diapers has exceeded 80%. The usage situation in large domestic cities is similar. However, the vast third and fourth tier cities and rural areas are far different. In the future, with the income level of Chinese residents The market penetration rate of non-woven baby diapers will gradually increase due to the improvement of consumption and changes in consumer concepts. Small and medium-sized cities and rural markets are currently the focus of development of domestic brand baby diapers, and the market growth will be even more impressive in the future. Consumers in big cities in my country prefer foreign brands and buy a large number of imported non-woven baby diapers. This is certainly related to consumption habits and social concepts, but it is undeniable that foreign brand products are better in terms of quality, coupled with powerful Its marketing capabilities give it an absolute advantage in the Chinese market. The Ministry of Industry and Information Technology has carried out a survey of overseas consumption return, and the results show that the most fundamental measure to promote consumption return is to increase effective supply and spend great efforts on increasing varieties, improving quality and creating brands. The non-woven baby diaper industry needs to actively respond to supply-side reforms, systematically study user needs, pay attention to product details, comprehensively improve product performance, strengthen marketing capabilities, and gradually enter the high-end market occupied by foreign brands to replace imports. Non-woven fabrics provide core structures such as surface layer, flow guide layer, and absorbent core layer for disposable baby diapers, which are directly related to the performance indicators of diapers, and are the raw material that accounts for the largest proportion of diapers. The non-woven fabric industry has a lot to do in improving the quality of my country's baby diapers and other disposable sanitary materials. The non-woven fabric industry can develop various composite surface materials to balance multiple performance indicators; develop functional surface materials, such as adding antibacterial functions; use bio-based fibers to improve the comfort of diapers and promote the recovery of waste diapers Natural degradation and recycling. my country's non-woven fabric manufacturers must cooperate with disposable sanitary material products companies to do a good job of industrial layout, occupy the central and western markets, and choose opportunities to enter foreign markets. To truly achieve the non-woven fabric industry, it must be combined with the 'One Belt, One Road' strategy to truly realize the internationalization of Chinese manufacturing.