Non-woven materials will promote China's wallpaper upgrade

Following the two take-offs in the late 1970s and early 1990s, China's wallpaper industry is ushering in the third wave of development. According to statistics, China's domestic supply of wallpaper was approximately 311 million rolls in 2013, an increase of approximately 31% from 238 million rolls in 2012. Among them, the domestic non-woven paper base supply increased by 38% from 36,100 tons in the previous year to 50,000 tons, an increase of 247% from 2011. Market participants generally believe that in the next few years, wallpaper, the 'last blue ocean in China's decoration materials market,' is expected to continue to show a rapid growth trend, and non-woven wallpaper with good visual perception, good touch, durable and environmentally friendly will also appear in rapid scale. Expanded middle class family indoor. 'Despite the unfavorable situation of economic slowdown and weak real estate in China this year, we still increased our investment. On May 29, the wallpaper base material factory in Binzhou, Fujian, with an investment of 380 million yuan, was put into operation; a day later, Aoslong Product Development and Testing Center in Pujiang Hi-Tech Park, Caohejing Development Zone, Shanghai, has also started operation. It is also our third Ru0026D center in the world. Because we firmly believe that only by designing and producing the most grounded products can we continue to lead the local market. 'On the afternoon of July 8, Huang Weiwei, Director of Asia Marketing of Aoslong Group, told reporters at the 16th China (Guangzhou) International Building Decoration Fair held in Guangzhou Pazhou Convention and Exhibition Center. It is understood that Aoslong is a leading global new material technology company from Finland. It was established in 1851 and is a listed company on the Nasdaq Helsinki Stock Exchange (OMX). It has FSC, PEFC, ISO9001, ISO14001 and ohSaS18001 international standards. Certified, it was also the world's first non-woven wallpaper, and it is also one of the largest companies in Finland.　　 As early as 1998, Aoslong introduced healthy and environmentally friendly non-woven wallpaper substrates into the Chinese market through trade cooperation with Guangzhou Fengchi Industrial Co., Ltd. (hereinafter referred to as Fengchi Industrial). As the demand for wallpaper continues to increase, in 2003, Fengchi Industry completed the magnificent turn from a trader to a manufacturer and invested a huge amount of money to build a factory with an area of u200bu200bover 30,000 square meters in Huadu District, Guangzhou, and the name was also changed to ' Guangzhou Yaju Wallpaper Co., Ltd.' (hereinafter referred to as: Yaju Wallpaper). 'Over the past ten years, Aoslong has been working with us to develop, design, and produce products that meet the characteristics of the Chinese market. Among them, only non-woven long fiber raw materials include 120 grams, 130 grams and “tailor-made” products for us. The 180-gram varieties fully demonstrate the strong technical strength of the century-old Finnish brand. In addition, the use of Aoslong's original materials with unique patterns makes our products more realistic and detailed, and has won widespread praise from consumers at home and abroad. Said Guo Fengjun, general manager of Yaju Wallpaper. At present, the company has a number of modern and fully automatic wallpaper/wall cloth production lines and equipment, the main production widths are 530 mm, 700 mm, 920 mm and the rare 1370 mm wide wallpaper in China; the material types include pure non-woven fabrics, pure paper, PVC paper bottoms, PVC surface non-woven fabrics; sales in the United Arab Emirates, Russia, Poland, India and other five continents countries, in addition, also opened a large number of specialty stores in domestic cities. After more than ten years of development, Yaju wallpaper has become one of the domestic and even global wallpaper research and development, production and sales manufacturers with the most varieties and specifications.　　 Although there are still problems in the Chinese wallpaper market, such as price confusion, unclear identification, shoddy products, and serious counterfeiting, Oslo doesn’t seem to care. 'As of 2013, China's wallpaper usage rate has not yet reached 8%. Therefore, even if the above indicators reach 50% of the average level of European and American countries, they will bring unimaginable business opportunities. Moreover, we believe that as the Chinese consumption concept rises from the pursuit of material quantity to the pursuit of quality of life, high-quality non-woven wallpaper will be increasingly recognized and enjoyed by consumers. 'Guo Fengjun said.　　 It is understood that in the next stage, Aoslong will not only strengthen publicity and promote high-quality wallpaper knowledge, but also establish a strategic alliance with famous Chinese wallpaper brands to further promote the transformation and upgrading of the local wallpaper industry. And Yaju Wallpaper will also carry out excellent designer activities including designer salons and elite designer wallpaper design invitational competitions across the country. While enhancing brand value, it will promote the industry's Ru0026D and design levels.