Non-woven wallpaper market should not be underestimated
Non-woven wallpaper market should not be underestimated
Non-woven wallpaper is called 'breathing wallpaper' by the industry. In recent years, styles and patterns are constantly enriching. Lemon is ready to add some cloth wallpaper to its new home.
The decoration of Lemon House has just come to an end and is running for soft decoration. After a few days in the building materials market, it was decided to buy some wallpaper for the house first. 'This kind of wallpaper feels more textured and looks more upscale, it is said that the content of formaldehyde is very low, that is, the price is a little higher. Buy some and try it back.
'Lemon finally chose a gray pattern simple European style pure non-woven wallpaper, which is planned to be used on TV walls and study rooms.
Wallpapers have been introduced to China for a long time as imported products. They have always been PVC wallpapers in the Chinese market. Now, more and more consumers are paying attention to non-woven wallpapers.
Environmental protection breathable vs low price reporters saw in the market that almost all wallpaper sellers have non-woven wallpaper products for sale, but rarely see shops specializing in non-woven wallpaper.
'There are indeed more and more customers choosing non-woven wallpaper now, but PVC wallpaper still has an absolute advantage in terms of total sales.
'A businessman said that the sales share of non-woven wallpaper accounts for about of the total wallpaper sales.
Although the price of non-woven wallpaper is high, if you specialize in non-woven wallpaper, it will definitely affect sales revenue. 'customers who buy non-woven wallpaper use less full stickers, most of them cooperate with the whole shop and some stickers as background walls.
'In the eyes of merchants, non-woven wallpaper has its own advantages compared with PVC wallpaper. Non-woven wallpaper has good visual effect, good hand feeling, environmental protection and ventilation. PVC wallpaper is glue surface, good care, low price and high cost performance.
PVC wallpaper is indeed slightly better in price. PVC wallpaper on the market can be bought around 50 yuan. The price of non-woven wallpaper varies greatly. Domestic ordinary non-woven wallpaper can be bought for more than 100 yuan, imports cost 200 or 300 yuan, or even thousands.
'Non-woven wallpaper has imported, natural hand-made, hand-painted silk, and also divided into whole-body non-woven fabric and grass-roots non-woven fabric. The price is of course different, just like the same brand of clothes also has medium and low grades.
'Siyaxuan wallpaper owner said that the overall price is still much more expensive than PVC wallpaper.
Many wallpaper merchants on Taobao are also selling non-woven wallpapers. The average price is slightly lower than that of building materials city, especially some spike activities. Many pastoral and simple European-style pure non-woven wallpapers are only priced at about 150.
Jiang Wei, who once worked as an interior designer, said that the share of non-woven wallpaper in the Chinese market has not been high. In addition to economic reasons, there are still insufficient understanding of non-woven wallpaper by consumers.
'Regardless of the price factor, non-woven wallpaper is definitely better than PVC wallpaper. Non-woven wallpaper is the healthiest wallpaper, woven with extracted natural plant fiber, and its formaldehyde content is very low, it does not contain any polyvinyl chloride, polyethylene and chlorine. It is a natural and environment-friendly product. Its air permeability and warmth retention are the best and can be reused.
'The designer said that at this stage, many consumers have obviously insufficient understanding and attention to non-woven wallpaper, a' pollution-free healthy wallpaper.
Most optimistic prospects although non-woven wallpaper is considered to be of good quality, Jiang Wei is not particularly optimistic about its market prospects.
He said that in fact, the wallpaper entering China started with non-woven fabrics, because the cost of raw materials and production processes for this kind of wallpaper is higher, and the dosage is gradually reduced, that's why it slowly evolved into a common paper wallpaper.
'The number of consumers buying non-woven wallpaper has increased in the past two years, but the price difference lies there. A roll in 50 yuan compares 300 yuan ~ A roll of 600 yuan will ultimately depend on the level of mass consumption. It is not easy to say how much the increase in medium and high-grade consumption can be. After all, the consumption of non-woven high-grade wallpaper is generally small, but the consumption will not be very large.
Moreover, as far as I know, the profit of this wallpaper is not high. 'Jiang Wei said.
On the contrary, a wallpaper manufacturer in Shanghai is very optimistic about the development prospects of non-woven fabrics. It is cooperating with businesses in Germany and France to expand the production, sales and promotion of non-woven wallpapers.
The Company believes that the future social and economic form must be developing towards a win-win situation between economy and environmental protection. Low carbon and environmental protection are the mainstream, and the manufacturing process of non-woven wallpaper fully conforms to this direction.
The future consumers are the post-80s and post-90s. Their consumption concept is different from the previous consumers. They pay more attention to quality and health. China's economic growth rate can also provide support. The medium and high-end wallpapers have more market potential.
The company is not only speeding up the production of non-woven wallpaper, continuously improving technology and reducing costs, but also strictly controlling standards in product pattern plate making and color making.
In the company's schedule, on the one hand, we should increase the promotion of non-woven wallpaper so that consumers can better understand its characteristics and advantages, and at the same time, we should also carry out discount promotion activities, open market sales with appropriate low profit strategies.
Reporters also learned from several other domestic wallpaper manufacturers that they all believe that non-woven wallpaper will gradually become a popular trend with consumption growth, technology improvement and cost reduction.
'Breathing' health products non-woven wallpaper is not limited to the field of home improvement, with greater value potential.
Decoration designer Lu Junsheng said that the market for non-woven wallpaper is definitely more than home improvement. Now many high-end clubs, brand flagship stores, high-end hotels and villas are increasing the use of non-woven wallpaper, this market must not be underestimated.
Looking at the development and prosperity of business circles around the country in recent years, the mid-to-high-grade route has gradually become a climate, and the decoration grade has naturally followed suit. In addition, commercial real estate has been extremely hot in the past two years. Soon, major cities in the country, in particular, the second and third tier cities will have a large number of new business districts rising, driving consumption power, and non-woven wallpaper has a lot to do.
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