The 4th Weekly Report of the Textile and Apparel Industry in October: The upstream is relatively better, and the integration of brand channels is long

Industry news and company announcements 1. In October, clothing retail sales of one hundred key large-scale retail enterprises decreased by 0.3% year-on-year 2. Semir and Marc O'Polo signed an agency agreement 3. BOC Cashmere Industry was officially approved 4. Peak Sports' first three quarters The number of stores decreased by 395, and store closures will continue in the future.5. Daily necessities attract about 73% of online consumers. The market trend of CSI 300 rose 1.23% this week, Shenwan Textile and Apparel Industry Index rose 1.43%, and Shenwan Textile Manufacturing Industry Index rose 2.50 %, Shenwan Garment Home Textile Industry Index rose 1.60%. The textile and apparel industry ranked 12th in valuation among 23 Shenwan first-level industries, and ranked 10th in terms of increase and decrease. All A shares are valued at 12.86 times, the textile and apparel industry is valued at 24.34 times, the valuation premium is 89.27%, and the premium rate remains high. Investment strategy We maintain our previous view of the industry: online channel construction is the next step for brand companies. At present, most companies are still using the improvement methods of the old system, and successful channel integration should be a comprehensive shopping method change . Most branded apparel companies have been using store expansion as a strategy. At present, there are still huge franchisees that are difficult to quickly switch directions, and adjustments still take time. We believe that upstream textile manufacturing companies have been less affected recently and the export situation has improved. The recommended companies are Luthai A, Blum Oriental, Xingye Technology and Bank of China Cashmere. In the apparel and home textile industry, companies that have less impact on online shopping and overseas purchases generally need to have high cost performance, low replication, and better customer experience. The companies we recommend include Souyute, Pathfinder, Fu Anna waited. This article address: news_detail/newsIdu003d62.html