The domestic market is like a cake, the foreign market is like a watermelon

The non-woven fabric industry is not a new industry, but many practical factors such as the strengthening of environmental protection awareness, the implementation of the plastic restriction order, and the continuous development of new uses of non-woven products have created a prosperous development prospect for the non-woven industry. Such a broad market prospect will inevitably attract latecomers, and I believe that the competition in the non-woven industry will gradually become fierce. In July of this year, an advertisement for recruiting development designers, flat turners, foreign trade talents and other positions caused a great uproar: In this'sorrowful winter', is Guangzhou Wenxinhao Home Textile Factory, which releases recruitment information, a contrarian hype or a real thing. ? Carrying doubts, the editor of Huicong Textile Network called Duan Jianzhong, the head of foreign trade of the company, to clear the fog for the industry. The development prospect of non-woven fabrics is broad. Guangzhou Wenxinhao Home Textile Factory mainly produces and sells bedding, household daily necessities, car supplies, plush stuffed toys, non-woven fabrics and other products. It is a professional textile enterprise with a wide range of product lines. With the emergence of the bright prospects of the non-woven fabric industry, the company has gradually increased the production and sales of non-woven fabric products, and adopted various measures to broaden the market share of non-woven fabrics. 'Since the non-woven fabric industry has gradually revealed business opportunities, our company has gradually paid attention to the research and development and production of non-woven products.' Duan Jianzhong believes that this change stems from the vision and recognition of the bright future of non-woven fabrics. 'With the improvement of our living standards With continuous improvement, high-end daily consumer goods are also increasing, which has broadened the application range of non-woven fabrics to a large extent. In addition, the release of my country's plastic restriction order has laid an attractive development prospect for non-woven fabrics. 'He happily said to the editor of Huicong Textile Network:'Over the years, the total value of my country's non-woven fabric industry has been growing at a double-digit rate. 'He believes that our country is setting off another wave of non-woven products,' this wave of upsurge will prompt the non-woven industry to take off again on the existing basis. 'He explained that the last wave of non-woven fabrics hit, in order to adapt to market demand, my country's non-woven fabric enterprises, in addition to using domestic production lines, some textile enterprises with strong financial strength, such as Guangdong, Zhejiang, Jiangxi, Hunan and other provinces Textile enterprises also specially introduced production lines from abroad. This wave of enthusiasm has prompted my country’s non-woven fabric industry to gradually become premium, which is not only due to the requirements of environmental protection, but also the inevitable for the non-woven fabric industry to continuously improve the industry’s deficiencies, optimize industrial resources, and accelerate industrial upgrading. It is also a step into the world. The only way to the big stage. 'my country's non-woven fabric industry is advancing rapidly toward a higher goal like a meteor.' He couldn't help but look forward to the development prospects of the non-woven fabric industry. 'The big stage at home and abroad will give non-woven fabrics a broader development space. 'He cited a piece of data to confirm his point. It is estimated that by 2010, the annual consumption of final nonwoven products in the world will increase to 6.3 million tons. During this period, the sales volume of nonwoven products will increase from 23% to 26% of the total technical textile market. The cloth industry will be further developed. The author's observations: the non-woven fabric industry is not a new industry, but many practical factors such as the strengthening of environmental protection awareness, the implementation of the plastic restriction order, and the continuous development of new uses of non-woven products have created a prosperous development prospect for the non-woven industry . Such a broad market prospect will inevitably attract latecomers, and I believe that the competition in the non-woven industry will gradually become fierce. Be cautious in the domestic and international market layout. When asked why he was recruiting in the cold winter of sorrow, Duan Jianzhong extended this and outlined the company's long-term strategic layout. 'This recruitment is due to the company's development needs,' he explained. 'Going abroad has always been the company's long-cherished wish. Recruiting professional foreign trade talents on the one hand can accelerate our pace of going global, on the other hand, it can also enhance the development of the domestic market. Intensity. 'It is understood that Guangzhou Wenwenhao Home Textile Factory is a professional manufacturer focusing on domestic trade. The foreign trade market is mainly concentrated in Japan, Africa and other countries. Since the outbreak of the financial crisis, the decline of foreign markets has become prominent, which has led to frequent recalls, special safeguard policies, and trade protectionism. This has seriously affected the foreign trade of products. In addition, compared with domestic customers, foreign customers are not stable and other practical factors. Company executives reviewed the current situation and realized that the domestic market has greater advantages. 'For the non-woven industry, the domestic market is like a cake and the foreign market is like a watermelon. Although it can fill your stomach, the domestic market is more resistant to hunger,' Duan Jianzhong expressed his views vividly. On the one hand, although my country's non-woven fabric industry started late, it has developed rapidly. There are data to prove: the development speed of my country's non-woven products greatly exceeds the average development speed of the textile industry, with a rapid growth of 8-10% every year, and it is the fastest growing industry in the textile industry. On the other hand, although my country's non-woven fabric industry has a relatively low starting point, its progress is gratifying. Firstly, my country's non-woven fabric industry has passed the naive stage, and has achieved gratifying and substantial development in terms of industrial management and product quality; secondly, non-woven fabric production technology has achieved a qualitative leap, and it has successfully replicated and imitated internationally. The low-tech process of the company has reached a high level of winning the market through innovation. In addition, China's non-woven fabric industry has moved towards high-end, and many companies and products have strong international competitiveness. And through years of exploration and development, Chinese companies have come out with their own characteristics. For example, some non-woven products processing plants also have spunbond and other coil production lines, which not only saves production costs, but also facilitates quality control. At the same time, some companies have embarked on the path of scale development and have grown rapidly. From a global perspective, China's low-cost advantage will still be competitive for a period of time, and China's huge application market is undoubtedly more attractive. Therefore, orders for non-woven fabrics all over the world are flocking to China.