The non-woven wallpaper industry has huge market development potential

Wallpaper has been introduced to China as an exotic product for a long time, and PVC wallpaper has always been in the Chinese market. Now, more and more consumers are paying attention to non-woven wallpaper. It can be seen in the market that almost all merchants selling wallpaper have non-woven wallpaper products on sale, but few shops specializing in non-woven wallpaper.　　 In the view of the merchants, non-woven wallpaper and PVC wallpaper have their own advantages. Non-woven wallpaper has good visual effects, good hand feeling, environmentally friendly and breathable. PVC wallpaper is glued, easy to care, low price, and cost-effective. VC wallpaper is indeed slightly better in price. PVC wallpaper on the market is generally available for around 50 yuan, while the price of non-woven wallpaper varies greatly. Domestic ordinary non-woven wallpaper can be purchased for a roll of more than 100 yuan, imported It costs two to three hundred yuan, or even thousands. 'Non-woven wallpaper has imported, natural hand-made, hand-painted silk, and it can be divided into whole body non-woven fabric and base non-woven fabric. The price is of course different, just like the same brand of clothes also have high and low grades. 'Sunshine Unlimited Wallpaper, Mr. Liu said, overall it is still much more expensive than PVC wallpaper.　　'There are indeed more and more customers choosing non-woven wallpaper. However, from the perspective of total sales, PVC wallpaper still has an absolute advantage. Manager Li of Sunshine Unlimited Economic and Trade Co., Ltd. said that the sales share of non-woven wallpaper accounts for about 20-30% of total wallpaper sales. Although the price of non-woven wallpaper is high, if you specialize in non-woven wallpaper, it will definitely affect the sales revenue. 'Customers who buy non-woven wallpaper use less for all stickers. It is used for the whole shop and part of the wallpaper is used as a background wall. Mostly. '　　 Wallpaper industry is developing rapidly. Non-woven wallpaper has great potential. Many wallpaper merchants on Taobao are also selling non-woven wallpaper. The average price is slightly lower than that of Building Materials City. Especially for some spike activities, many pastoral, simple European style pure non-woven The price of cloth wallpaper is only about 150 yuan. The share of non-woven wallpaper in the Chinese market has been low. In addition to economic reasons, there is also the lack of consumer understanding of non-woven wallpaper. 'Regardless of the price factor, non-woven wallpaper is definitely better than PVC wallpaper. Non-woven wallpaper is the healthiest wallpaper. It is woven from natural plant fibers. It has very low formaldehyde content and does not contain any polyvinyl chloride. Polyethylene and chlorine are natural and environmentally friendly products with the best air permeability and warmth retention, and they can be reused. 'At this stage, many consumers are obviously not aware of and not paying enough attention to non-woven wallpaper, such as'non-polluting healthy wallpaper'.　　 Although non-woven wallpaper is considered to be of good quality, Mr. Liu is not particularly optimistic about its market prospects. He said that in fact, the wallpaper that entered China started with non-woven fabrics. Because of the high cost of raw materials and production processes for this wallpaper, the amount of wallpaper gradually decreased, so it slowly evolved into a universal paper wallpaper. 'The number of consumers buying non-woven wallpaper has increased in the past two years, but the price difference lies there. A roll of 50 yuan is compared with a roll of 300 to 600 yuan. In the end, it depends on the level of public consumption. It's hard to say how many, after all, non-woven high-end wallpaper generally uses a small amount of home decoration, but the amount of travel will not be large. Moreover, as far as I know, the profit of this wallpaper is not high. 'Jiang Wei said. On the contrary, a Shanghai-based wallpaper manufacturer is very optimistic about the development prospects of non-woven fabrics, and is cooperating with German and French businesses to greatly expand the production, sales and promotion of non-woven wallpaper.　　Jiuzheng Building Materials Network believes that the future social and economic form will definitely develop towards a win-win situation of economy and environmental protection. Low-carbon and environmental protection are the mainstream, and the manufacturing process of non-woven wallpaper fully conforms to this direction. The main consumers of the future are the post-80s and post-90s. Their consumption outlook is different from those of previous consumers. They pay more attention to quality and health. China's economic growth rate can also provide support, and mid-to-high-end wallpaper has more market potential. The company not only speeds up the production of non-woven wallpaper, continuously improves technology to reduce costs, but also strictly controls standards in product pattern-making and color printing.　　In the company's schedule, on the one hand, it is necessary to increase the promotion of non-woven wallpaper so that consumers can better understand its characteristics and advantages. At the same time, it should also carry out discount promotions and use appropriate low-profit strategies to open up market sales. Looking at the development and prosperity of various commercial districts in recent years, the mid-to-high-end routes have gradually become the climate, and the decoration grades have naturally increased. In addition, the commercial real estate has been extremely hot in the past two years. The emergence of a large number of new business districts is driving consumption power, and non-woven wallpaper is promising among them.